YouTube Premium Complete Review 2023

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Briefly Introduce YouTube as a Video Streaming Platform

YouTube, launched in 2005, has grown into the world’s premier video streaming platform. Renowned for its user-generated content, it has revolutionized the way videos are shared and consumed online. Users can upload, view, rate, share, and comment on videos, making YouTube an interactive and diverse platform. It caters to a wide range of interests, hosting content that includes educational videos, music clips, vlogs, entertainment, and much more.

YouTube Premium

As a subsidiary of Google since 2006, YouTube has expanded its reach and capabilities, introducing features like live streaming, 360-degree videos, and high-definition viewing. Its global accessibility and vast content library have made it an integral part of daily internet usage for millions of people, shaping how information and entertainment are disseminated in the digital age. Whether for learning, entertainment, or connecting with a community, YouTube offers an unparalleled platform for creators and viewers alike.

Introducing YouTube Premium, Its Launch Date, and Its Evolution From YouTube Red.

YouTube Premium, initially launched as YouTube Red on October 28, 2015, represents a significant evolution in YouTube’s service offerings. It was rebranded as YouTube Premium on May 22, 2018, marking a shift towards a more comprehensive subscription model. This service was developed as an answer to users’ desire for an enhanced viewing experience, free from the interruptions of advertisements, and with added features to enrich their interaction with the platform.

Introducing YouTube Premium

YouTube Red’s initial proposition focused primarily on providing an ad-free experience, offline viewing, and background play. However, it also introduced original content, known as YouTube Originals, which was exclusive to subscribers. This content included a range of movies, series, and productions featuring popular YouTubers and other celebrities.

With the transition to YouTube Premium, the service expanded its offerings. In addition to retaining the benefits of YouTube Red, it included access to YouTube Music Premium, an expanded music streaming service. This integration offered a comprehensive audio and video experience, allowing subscribers to enjoy a wide range of music content without ads, play music in the background, and download songs and videos for offline listening and viewing.

YouTube Premium’s evolution from YouTube Red symbolizes the platform’s commitment to enhancing user experience and adapting to the changing landscape of digital content consumption. It reflects YouTube’s recognition of the diverse needs of its audience, from uninterrupted video streaming to a rich music listening experience, all under one subscription.

What is YouTube Premium?

YouTube Premium is a subscription service that offers unlimited ad-free videos, downloadable videos and music, and background play on the YouTube app. It also gives you access to YouTube Originals, exclusive shows and movies from YouTube’s top creators. You can try it free for 1 month and choose from different membership plans that suit your needs and preferences. For more information, you can visit the official website of YouTube Premium1 or watch this video. 😊

Key Features

YouTube Premium is a paid subscription service offered by YouTube, providing an enhanced experience for users on the platform. It’s designed to improve how users interact with both video and music content on YouTube, offering several key benefits:

  • Ad-Free Viewing: The most notable feature of YouTube Premium is ad-free access to all videos on YouTube. This means users can enjoy their favorite content without interruptions from commercials, both on the main YouTube platform and within the YouTube Kids app.
  • Background Play: YouTube Premium allows videos and music to play in the background on mobile devices. This is particularly useful when users want to listen to music, podcasts, or other audio content while using other apps or when their device’s screen is turned off.
  • Offline Downloads: Subscribers can download videos and playlists to their mobile device, which is ideal for watching without an internet connection, such as during travel or in areas with poor internet connectivity. The quality of these downloads can be chosen by the user, allowing for control over data usage and storage space.
  • YouTube Music Premium: Included with YouTube Premium is access to YouTube Music Premium, a music streaming service similar to Spotify or Apple Music. This service offers an extensive catalog of songs, albums, and artist radio, along with the ability to download music for offline listening and play music with the screen off or while using other apps.
  • Exclusive Access to YouTube Originals: YouTube Premium provides access to YouTube Originals – exclusive content including series, movies, and documentaries created by famous YouTube personalities and professional studios.
  • Improved Experience Across Devices: The benefits of YouTube Premium extend across various devices, including smartphones, tablets, desktop computers, and smart TVs, ensuring a consistent and enhanced user experience.
  • Family Plan: YouTube Premium offers a family plan, allowing multiple members of a household to enjoy the benefits of Premium with a single subscription.
  • Student Discount: There’s also a discounted subscription rate for eligible students, making it more accessible to a younger audience.
  • No Additional Cost for YouTube Kids: Parents can rest easy knowing that children can watch content on YouTube Kids without ads, which is included in the Premium subscription.
  • Google Play Music: In regions where it’s available, YouTube Premium also includes a subscription to Google Play Music, providing another avenue for music streaming.

YouTube Premium is a response to the growing demand for ad-free and more versatile streaming experiences. It caters to users who frequently use YouTube for entertainment, music, and learning, offering a more convenient, enjoyable, and richer experience.

Subscription Costs and Available Plans

YouTube Premium Costs and Available Plans

YouTube Premium offers different subscription costs and plans depending on your needs and preferences. Here are the main options:

  • Individual plan: This plan costs $13.99 per month when subscribing on the web or via an Android device, or $18.99 per month when subscribing via an iOS device. It includes ad-free videos, offline and background play, exclusive content, and music streaming for one person. You can also save 15% by purchasing the annual plan for $139.99.
  • Family plan: This plan costs $22.99 per month and includes all the benefits of the individual plan for up to five family members (ages 13+) in your household. You can also share your YouTube Premium subscription with your Google family group.
  • Student plan: This plan costs $7.99 per month and includes all the benefits of the individual plan for eligible students enrolled in higher education. You need to verify your student status each year and the plan is capped at four years.

You can try any of these plans for free for one month and cancel anytime. You can also switch between plans or change your payment method in your account settings. 😊

The User Experience

The User Experience

Discuss the Ad-Free Viewing Experience

The ad-free viewing experience is a cornerstone feature of YouTube Premium, significantly enhancing the user experience on the platform. This aspect of the service impacts users in several key ways:

  • Uninterrupted Viewing: With YouTube Premium, users can watch videos without any commercial interruptions. This means no pre-roll ads before a video starts, no mid-roll ads breaking up the content, and no post-roll ads after the video concludes. The absence of ads is particularly noticeable and appreciated during longer viewing sessions or when binge-watching series.
  • Enhanced Focus and Engagement: Without ads, viewers can maintain better focus on the content, leading to a more immersive and engaging experience. This is especially beneficial for educational content, tutorials, documentaries, or any video where maintaining concentration is important.
  • Time-Saving: Ad-free viewing saves users a considerable amount of time, especially for those who frequently use YouTube. Skipping ads on regular YouTube can be a repetitive and sometimes frustrating process, and YouTube Premium eliminates this hassle entirely.
  • Better Experience for Children: For families using YouTube Kids, the ad-free experience ensures that children can watch content without being exposed to commercials, which might not always be age-appropriate.
  • Consistency Across Devices: The ad-free experience extends across all devices where a user accesses YouTube with their Premium account, including smartphones, tablets, desktop computers, and smart TVs.
  • Increased Value for Content Creators: Although viewers see no ads, content creators still receive compensation from YouTube Premium views. This ensures that creators can continue to produce high-quality content without relying solely on ad revenue.

The Convenience of Background Play on Mobile Devices

YouTube Premium Background Play on Mobile Devices

Background play is a highly convenient feature of YouTube Premium, particularly for mobile device users. This feature significantly enhances the usability and flexibility of how users can engage with content on YouTube. Here’s how background play contributes to the user experience:

  • Multitasking: With background play, users can continue listening to audio from YouTube videos while using other apps on their device or when the screen is off. This is particularly useful for those who listen to music, podcasts, or long-form content and want to multitask on their device without interruption.
  • Conserving Battery Life: Playing videos with the screen off or in the background can help conserve battery life on mobile devices. Since the screen is one of the most power-intensive components, being able to turn it off while still enjoying content is a significant benefit.
  • Data Usage Management: Background play can also help in managing data usage, as audio-only streaming generally consumes less data compared to streaming full video content.
  • Enhanced Listening Experience: For users who treat YouTube as a music and podcast platform, background play transforms the app into a more traditional music streaming service, allowing them to listen without needing to keep the YouTube app open and active on their screen.
  • Continuity of Experience: This feature allows users to start watching a video and then switch to background play seamlessly, ensuring continuity in their listening experience even when they need to shift their attention to something else.
  • Personalized Playlists and Recommendations: Users can enjoy personalized playlists and recommendations, just like in the regular app, but with the added convenience of background play. This is particularly useful for music listeners who want a continuous and personalized audio experience.

The Functionality and Benefits of Offline Downloads

The offline download feature of YouTube Premium adds significant functionality and benefits for users, enhancing the overall usability of the platform, especially in situations where internet access is limited or unavailable. Here’s a closer look at this feature:

  • Download and Watch Anytime: Users can download videos to their mobile devices or tablets to watch later without an internet connection. This is particularly useful for travel, commuting, or areas with spotty or expensive internet access.
  • Control Over Quality: When downloading, users can choose the video quality, allowing them to manage storage space on their device and control data usage if downloading over a mobile network.
  • Wide Range of Content: Almost all videos on YouTube are available for download, including music, educational content, entertainment videos, and more. This provides users with a wide range of content to choose from for offline viewing.
  • Offline Playlist Creation: Users can create playlists of their downloaded videos, organizing their content for easy access and uninterrupted playback.
  • Convenience for Families: For families using YouTube Kids, the ability to download kid-friendly videos and watch them offline is a major benefit, providing entertainment or educational content without needing an active internet connection.
  • Data Usage and Cost Savings: Offline downloads can lead to significant savings on mobile data usage and costs, especially for users without unlimited data plans.
  • No Time Limits on Viewing: Once downloaded, users can watch these videos without worrying about them expiring, as long as they periodically connect to the internet to maintain their YouTube Premium subscription.
  • Seamless Integration with User Account: Downloaded content is linked to the user’s account, making it easy to access across different devices where the user is logged in with the same account.

Integration With YouTube Music Premium

YouTube Music Premium

YouTube Premium’s integration with YouTube Music Premium is a significant aspect of the subscription, enhancing the overall value proposition for users. This integration combines video and music streaming into a cohesive and comprehensive experience. Here’s how this integration benefits users:

  • Unified Subscription: Subscribers to YouTube Premium automatically gain access to YouTube Music Premium without any additional cost. This means they can enjoy both video and music content under a single subscription plan.
  • Ad-Free Music Streaming: Just like with videos, YouTube Music Premium offers an ad-free music listening experience. Users can enjoy their favorite songs, albums, and playlists without interruptions from advertisements.
  • Background Play for Music: Users can listen to music in the background while using other apps or when the screen is off. This feature is especially useful for mobile users who want to listen to music on the go, without having to keep the YouTube Music app open.
  • Offline Downloads: YouTube Music Premium allows users to download music for offline listening. This is ideal for times when there is limited or no internet connectivity, such as during travel or in areas with poor network coverage.
  • Extensive Music Library: YouTube Music Premium offers a vast library of songs, covering a wide range of genres, artists, and languages. This includes not only official album releases but also covers, remixes, and live performances available on YouTube.
  • Personalized Music Experience: YouTube Music Premium provides personalized playlists and recommendations based on users’ listening history, preferences, and even location and time of day. This tailored approach enhances the music discovery and listening experience.
  • High-Quality Audio: The service offers high-quality audio streaming options, ensuring a superior listening experience for audiophiles and casual listeners alike.
  • Seamless Switching Between Audio and Video: One unique feature of YouTube Music Premium is the ability to seamlessly switch between audio-only and music video modes within the app. This offers flexibility for users who sometimes prefer to watch music videos and other times just want to listen to the audio.

User Interface and Experience

The user interface (UI) and overall user experience (UX) of YouTube Premium are critical components that significantly contribute to its popularity and usability. Here’s a breakdown of how these elements enhance the user experience:

  • Intuitive and User-Friendly Interface: YouTube Premium maintains the classic YouTube interface, known for its simplicity and ease of navigation. The UI is clean, intuitive, and easy to understand, making it accessible for users of all ages and technical backgrounds.
  • Seamless Integration of Premium Features: Premium features like ad-free viewing, background play, and offline downloads are seamlessly integrated into the existing YouTube interface. This integration is done in a way that feels natural and intuitive, with clear options to download videos, play in the background, or switch to an ad-free experience.
  • Consistent Experience Across Devices: The YouTube Premium experience is consistent across various devices, including smartphones, tablets, desktop computers, and smart TVs. This uniformity ensures that users have a familiar experience regardless of the device they are using.
  • Personalization and Recommendations: YouTube Premium excels in personalizing the user experience. The platform uses advanced algorithms to suggest videos, playlists, and music that align with the user’s interests and viewing history, making content discovery effortless and enjoyable.
  • High-Quality Video and Audio Playback: YouTube Premium offers high-quality video and audio playback, with options to select the desired resolution for videos. This ensures that users can enjoy content in the best possible quality, tailored to their device and internet speed.
  • Quick Access to Downloads and Favorites: The platform provides easy access to downloaded content and favorite playlists. Users can quickly navigate to their offline videos or music, enhancing the convenience of the service.
  • Responsive and Adaptive Design: The YouTube Premium interface is responsive and adapts well to different screen sizes and orientations. Whether on a small smartphone screen or a large desktop monitor, the UI adjusts to provide the best viewing experience.
  • Efficient Search and Discovery: The search functionality is robust, allowing users to find specific content quickly. Additionally, the platform offers various categories and channels, making it easy to explore new content in line with user preferences.
  • Dark Mode Option: YouTube Premium includes a popular dark mode option, which is easier on the eyes, especially in low-light conditions, and is preferred by many users for aesthetic reasons.

YouTube Originals

YouTube Originals is a collection of original content produced and released by YouTube, available exclusively to YouTube Premium subscribers. This content includes a diverse range of genres and formats, highlighting YouTube’s commitment to high-quality, original programming. Here’s a detailed description of YouTube Originals:

  • Variety of Content: YouTube Originals encompasses a wide array of content types, including scripted series, reality shows, documentaries, and feature films. With this variety, there is something for everyone, as it matches different interests and tastes.
  • Collaboration with Creators and Celebrities: Many YouTube Originals are created in collaboration with popular YouTube creators and international celebrities. This collaboration often leads to unique content that leverages the creators’ existing fan bases and brings new viewers to the platform.
  • Focus on High-Quality Production: YouTube Originals are known for their high production values. From cinematography and sound design to storytelling and directing, these productions often match or exceed the quality of content produced by traditional TV networks and streaming services.
  • Diverse and Inclusive Content: YouTube Originals strives to include diverse and inclusive content, reflecting a wide range of perspectives, cultures, and experiences. This approach aligns with YouTube’s global audience and its commitment to representing different voices.
  • Support for Emerging Talents: Apart from collaborating with established creators and celebrities, YouTube Originals also serves as a platform for emerging talents, giving them an opportunity to showcase their work to a global audience.
  • Exclusive Access for Premium Subscribers: While some YouTube Originals may be available for limited viewing or special previews for all users, full and unrestricted access is exclusive to YouTube Premium subscribers.
  • Range of Genres: The content spans various genres, including comedy, drama, science fiction, and kids’ programming, ensuring a broad appeal to different audience segments.
  • Interactive and Innovative Formats: Reflecting YouTube’s innovative spirit, some Originals experiment with interactive formats and storytelling techniques, offering viewers a unique and engaging experience.
  • Global Reach: YouTube Originals often feature content from different countries, catering to an international audience and showcasing global talent.
  • Regular Releases and Updates: New Originals are regularly released, providing fresh and updated content for subscribers, keeping them engaged and entertained.

YouTube Originals add significant value to the YouTube Premium subscription, offering exclusive, high-quality content that differentiates it from the regular YouTube experience and other streaming services.

Highlight Popular Shows and Series Exclusive to YouTube Premium

YouTube Premium has featured several popular shows and series exclusive to its platform. These YouTube Originals have garnered attention for their unique content, creative storytelling, and collaboration with renowned creators and artists. Here are some of the notable YouTube Premium exclusives:

  • “Cobra Kai”: Originally a YouTube Original before moving to Netflix, this series is a sequel to the “Karate Kid” films. It rekindles the rivalry between Daniel LaRusso and Johnny Lawrence, offering a blend of nostalgia and new-age storytelling.
  • “Impulse”: A science fiction drama based on the novel by Steven Gould, this series revolves around a young woman who discovers she has the ability to teleport. The show delves into themes of self-discovery and trauma.
  • “Liza on Demand”: Starring popular YouTuber Liza Koshy, this comedy series follows the misadventures of a young woman working as a tasker in Los Angeles, depicting the challenges and quirks of gig economy work.
  • “Escape the Night”: A reality adventure series hosted by Joey Graceffa, this show brings together popular YouTubers in a murder-mystery setting, blending scripted and unscripted elements.
  • “Mind Field”: Hosted by Michael Stevens of Vsauce, this educational series explores psychological and scientific topics, often through social experiments and interactive demonstrations.
  • “Scare PewDiePie”: A reality-adventure series featuring popular YouTuber PewDiePie, the show places him in terrifying situations inspired by video games.
  • “Step Up: High Water”: Based on the “Step Up” film series, this show focuses on the lives of ambitious dancers in a contemporary performing arts school in Atlanta.
  • “Ryan Hansen Solves Crimes on Television”: A meta-comedy series starring Ryan Hansen playing a fictionalized version of himself, who partners with detectives to solve crimes in Los Angeles.
  • “Wayne”: A gritty and dark comedy series, it follows a teenage boy and his quest to retrieve his father’s stolen car, exploring themes of love, loss, and justice.
  • “Origin”: A sci-fi thriller about a group of strangers stranded on a spacecraft bound for a distant planet, dealing with the challenges of their pasts and the mysteries of their present.

These shows represent the diversity and quality of content available through YouTube Premium, showcasing a mix of genres and styles, from comedy and drama to sci-fi and reality. They reflect YouTube’s investment in high-quality, original programming, offering subscribers content that is both entertaining and distinct from traditional television and other streaming platforms.

Comparison With Original Content From Other Platforms Like Netflix, Amazon Prime

Comparing YouTube Premium’s original content with that of other major streaming platforms like Netflix and Amazon Prime Video reveals some key differences in content strategy, audience focus, and production values. Each platform has its unique approach to original content, catering to its specific user base and brand identity.

YouTube Premium

  • Creator-Centric Approach: YouTube Originals often leverage the popularity and creative styles of well-known YouTube creators, offering content that feels more personal and connected to the platform’s community.
  • Diverse Formats: YouTube Premium includes a mix of traditional scripted series, reality shows, documentaries, and innovative formats that blend entertainment with interactive and educational elements.
  • Niche Audience Focus: Many YouTube Originals cater to specific niches or fan bases, especially those already established by YouTube creators, resulting in content that might have a more focused but dedicated audience.
  • Experimental and Interactive: YouTube has experimented with interactive storytelling and formats that are less common on traditional TV or other streaming services, reflecting its origin as a platform for innovative video content.
  • Budget and Production: While some YouTube Originals have high production values, the overall budget for these productions may be lower compared to the big-budget series and films on Netflix or Amazon Prime.

Netflix

  • High Production Value: Netflix invests heavily in its original content, often featuring star-studded casts and high production budgets, aiming for cinematic quality in series and films.
  • Broad Appeal: Netflix Originals are designed to appeal to a wide, global audience, with content spanning numerous genres and languages.
  • Award-Winning Content: Netflix has produced several critically acclaimed and award-winning shows and movies, establishing itself as a significant player in the entertainment industry.
  • Focus on Binge-Watching: Netflix releases entire seasons of series at once, promoting binge-watching culture.

Amazon Prime Video

  • Diverse Content Catalogue: Amazon Prime Video offers a wide range of original content, including drama, comedy, action, and more, appealing to a broad audience.
  • High-Quality Productions: Like Netflix, Amazon Prime invests in high-quality productions with notable actors and directors.
  • Global Reach with Localized Content: Amazon has been focusing on producing region-specific content to appeal to different international markets, alongside its global releases.
  • Integration with Amazon Ecosystem: Prime Video is part of the larger Amazon ecosystem, which includes shopping, music, and other services, potentially influencing its content strategy.

YouTube Music Premium

YouTube Music Premium is a music streaming service that is part of YouTube Premium. It lets you listen to all the music you want to hear, ad-free, on the YouTube Music app. Here are some of the details of YouTube Music Premium:

  • Content: YouTube Music Premium offers over 100 million songs, videos, live performances, remixes, covers, and more. You can also access official albums, singles, playlists, and radio stations from your favorite artists and genres.
  • Features: YouTube Music Premium allows you to download songs and playlists for offline listening, and play music in the background on your mobile device. You can also switch from audio to video when listening to songs with just a tap. You can also enjoy personalized recommendations, smart search, and seamless integration with Google Assistant and Google Maps.
  • Pricing: YouTube Music Premium costs $10.99 per month when subscribing on the web or via an Android device, or $15.99 per month when subscribing via an iOS device. It is included in YouTube Premium, which costs $13.99 per month or $18.99 per month for iOS users. You can also choose from different membership plans for individuals, families, or students.
  • Availability: YouTube Music Premium is available in over 95 countries and regions, and supports over 60 languages. You can check the availability of YouTube Music Premium in your location here.

These are some of the details of YouTube Music Premium that make it a great music app for YouTube lovers. If you want to learn more, you can visit the official website of YouTube Music Premium or watch this video. 😊

Comparison With Other Music Streaming Services (Spotify, Apple Music)

YouTube Music Premium, Spotify, and Apple Music are leading music streaming services, each offering unique features and experiences. Here’s a comparison highlighting their differences:

YouTube Music Premium

  • Content Variety: Offers a vast library including official tracks, music videos, live performances, remixes, and covers unique to YouTube.
  • Video Integration: Unique integration of music videos, allowing users to switch between audio and video seamlessly.
  • Search Functionality: Advanced search capabilities where users can find songs with vague, partial lyrics, or even descriptions.
  • Integration with YouTube: Direct access to YouTube’s extensive music-related content, including user-generated content.
  • User Interface: Similar to YouTube’s interface, focusing on personalized recommendations and easy navigation.

Spotify

  • Playlist Curation: Renowned for its superior playlist curation and powerful recommendation algorithm, providing personalized music discovery.
  • Podcast Availability: A wide range of podcasts is available, making it a one-stop-shop for both music and spoken word content.
  • Social Features: Strong social features, including the ability to see what friends are listening to and collaborative playlists.
  • User Interface: User-friendly and intuitive, focusing on music discovery and easy access to different genres and playlists.
  • Music Quality: Offers different levels of streaming quality, up to 320 kbps for premium subscribers.

Apple Music

  • Integration with Apple Ecosystem: Seamless integration with other Apple products and services, ideal for users within the Apple ecosystem.
  • Music Library: Extensive library with a strong emphasis on curated playlists and radio-style programming by well-known artists and DJs.
  • Exclusive Releases: Occasional exclusive releases from big-name artists.
  • User Interface: Clean and integrated with the Apple ecosystem, focusing on album art and editorial content.
  • High-Quality Audio: Offers Lossless and Spatial Audio features for higher quality listening experiences.

Key Differences

  • Content Availability: YouTube Music Premium has an edge in video content and user-generated content, Spotify excels in playlist curation and podcasts, and Apple Music often features exclusive releases and high-quality audio options.
  • Integration: YouTube Music is closely integrated with YouTube, Spotify offers unique social listening experiences, and Apple Music is deeply integrated with Apple’s ecosystem.
  • User Experience: Each service offers a slightly different user interface and experience, tailored to its strengths and user base.

Features Like Offline Mixtape, Personalized Playlists, and Audio-Only Mode

YouTube Music Premium offers several user-centric features that enhance the listening experience. These features include offline mixtape, personalized playlists, and audio-only mode, each designed to cater to the diverse needs of music enthusiasts. Let’s examine these features in more detail:

Offline Mixtape

  • Automatic Downloads: The offline mixtape feature automatically downloads songs based on the user’s listening history. This ensures that users always have a selection of music available, even when they’re offline or in areas with poor internet connectivity.
  • Personalization: The mixtape is personalized to the user’s music preferences, constantly evolving based on what they listen to and like.
  • Storage Management: Users can control how many songs are downloaded (up to 100 songs), allowing them to manage storage space on their device efficiently.

Personalized Playlists

  • Tailored Music Experience: YouTube Music Premium excels in creating personalized playlists that reflect users’ listening habits, likes, and dislikes. This includes ‘Discover Mix’, ‘New Release Mix’, and ‘Your Mix’, among others.
  • Dynamic Updates: These playlists are regularly updated with new recommendations, keeping the listening experience fresh and aligned with users’ evolving tastes.
  • Diverse Music Selection: The playlists cater to a wide range of music preferences and genres, ensuring that there’s something for every mood and occasion.

Audio-Only Mode

  • Conserves Data and Battery: This mode allows users to listen to music without loading the video, which can save a significant amount of data and battery life on mobile devices.
  • Focus on Music: It’s ideal for users who want to focus solely on the music without the distraction of video content.
  • Background Play: Even in audio-only mode, users can still take advantage of background play, allowing them to listen to music while using other apps or with their screen off.

These features collectively enhance the usability and appeal of YouTube Music Premium, making it a versatile and personalized music streaming service. Whether it’s enjoying music offline, discovering new songs tailored to individual tastes, or listening without video, these features cater to the varied ways users enjoy music in their daily lives.

Advantages of YouTube Premium

Advantages of YouTube Premium

No Advertisements Across All YouTube Content

One of the most attractive features of YouTube Premium is the elimination of advertisements across all YouTube content. This means that subscribers can enjoy an uninterrupted viewing experience, free from any commercial breaks, banners, or sponsored messages. Whether watching videos, movies, episodes of web series, or educational content, users can seamlessly stream without the disruption of ads. This ad-free experience applies to every video on the YouTube platform, enhancing the overall enjoyment and engagement with the content, making it a key benefit for users who spend considerable time on YouTube.

Access to Exclusive Content (YouTube Originals)

YouTube Premium subscribers gain exclusive access to YouTube Originals, a collection of original programming produced by YouTube. This content includes a diverse array of series, movies, documentaries, and events, featuring a mix of well-known YouTube personalities and traditional media stars. YouTube Originals offer genres ranging from comedy and drama to reality and educational content, providing a unique viewing experience that is not available to regular YouTube users. This exclusive content adds significant value to the YouTube Premium subscription, offering original and often innovative programming that broadens the scope of entertainment and learning opportunities available on the platform.

Enhanced Music Streaming experience with YouTube Music

The enhanced music streaming experience with YouTube Music, as part of the YouTube Premium subscription, offers a comprehensive and user-focused service. It features ad-free listening, allowing users to enjoy music uninterrupted by commercials. The platform provides a vast library of songs, including official tracks, unique covers, and live performances. Key features like background play enable music to continue even when the app is not actively on screen, and offline downloads allow for listening without an internet connection. Personalized playlists and high-quality audio further enrich the listening experience. This integration of YouTube Music with YouTube Premium creates a seamless and diverse musical experience, catering to a wide range of musical tastes and preferences.

Family Plans and Student Discounts

YouTube Premium offers tailored subscription options to cater to different user groups, including family plans and student discounts, making it more accessible and affordable for a wider audience.

Family Plan

  • Multiple Users: The family plan allows up to six family members (including the account holder) to use YouTube Premium with their own individual accounts.
  • Shared Benefits: Each member enjoys all the benefits of YouTube Premium, including ad-free videos, background play, offline downloads, and access to YouTube Music Premium.
  • Age Requirement: Family members must be 13 years or older and live in the same household as the primary account holder.
  • Cost-Effective: This plan offers a more economical solution for families, as it provides Premium access to multiple users at a single, combined cost, which is generally more affordable than separate individual subscriptions.

Student Discount

  • Discounted Rate: Eligible students can subscribe to YouTube Premium at a discounted rate, significantly lower than the standard individual subscription cost.
  • Verification Required: Students need to verify their enrollment in an accredited higher education institution to qualify for this discount.
  • Renewal and Duration: The discounted rate is typically available for a maximum period (e.g., four years), subject to annual re-verification of student status.
  • Same Features: Student subscribers get all the same features as a regular YouTube Premium subscription, including ad-free access, background play, offline downloads, and YouTube Music Premium.

Both the family plan and student discount are designed to make YouTube Premium more affordable and appealing to a broader range of users, from families looking to provide entertainment and educational content to all members, to students who often rely on YouTube for music, learning, and leisure.

Limitations and Considerations

Discuss any limitations or downsides (e.g., availability in certain regions, cost)

Some possible limitations or downsides of YouTube Premium are:

  • It has limited availability across countries and regions. You can check the availability of YouTube Premium in your location here.
  • It has a streaming limit for movies and music-related videos. You can only stream on up to two devices at a time per YouTube Premium account and up to four devices at a time per YouTube Premium family plan. If you try to stream on more devices, you will see an error message1.
  • It has a device limit for offline features. You can only download videos and music on up to 10 devices at a time per YouTube Premium account. If you try to download on a new device after reaching this limit, the oldest device will be de-authorized. This is something you can only do four times in a year.
  • It has a higher cost for iOS users. If you subscribe to YouTube Premium via an iOS device, you will be charged $18.99 monthly instead of $13.99 monthly. This is because Apple charges a 30% fee for in-app purchases. To avoid this, you can subscribe on the web or via an Android device.
  • It may not be worth it if you don’t watch a lot of videos or music, or if you don’t mind the ads. YouTube Premium offers many benefits, but they may not be appealing to everyone. Some users may prefer to use other streaming services or music apps that have lower costs or more features.

Compare With The Free Version of YouTube

The free version of YouTube has the following differences from YouTube Premium:

  • It shows ads before, during, or after the videos you watch. You can skip some ads, but not all of them.
  • It does not allow you to download videos for offline viewing. You need an internet connection to watch any video on YouTube.
  • It does not allow you to play videos in the background on your mobile device. If you exit the app or lock your screen, the video will pause.
  • It does not give you access to YouTube Originals, the exclusive content made by YouTube creators and celebrities.
  • It does not include a YouTube Music Premium subscription. You can still use the YouTube Music app for free, but you will see ads, hear lower quality audio, and lose background play and offline features.

Audience and Market Analysis

Audience and Market Analysis

Who is YouTube Premium For? Analyze Target Audience

YouTube Premium is a subscription service that offers many benefits for YouTube users who want to enjoy ad-free, offline, and background play features, as well as access to exclusive content and music. Based on the web search results from my tool, I can analyze the target audience for YouTube Premium as follows:

  • Young adults from 18 to 34 years old are the primary audience, as they form the largest part of YouTube’s advertising audience and have the most confidence in YouTube as an information and entertainment source.
  • The target audience is also global and diverse, as YouTube has users from different countries and regions, with different interests and preferences. India, the United States, and Brazil are the top three countries with the most YouTube users.
  • The target audience is also engaged and curious, as they watch YouTube videos to dig deeper into their interests, to learn new things, to get stuff done, and to achieve their goals. They also value the quality and variety of content that YouTube offers, especially the YouTube Originals that feature YouTube creators and celebrities.
  • The target audience is also willing to pay for a premium service that enhances their YouTube experience and gives them more control and convenience. They may not mind the cost of YouTube Premium, especially if they subscribe on the web or via an Android device to avoid the higher fee for iOS users. They may also take advantage of the free trial and the different membership plans that suit their needs and preferences.

Market performance and subscriber growth

YouTube Premium is a subscription service that has been growing steadily in the United States and globally. According to the web search results from my tool, here are some key facts and figures about its market performance and subscriber growth:

  • In 2020, YouTube Premium had roughly 20 million paying subscribers in the United States.
  • By the end of 2024, this number is forecasted to increase by almost eight million users, reaching 27.9 million paying subscribers in the U.S..
  • The U.S. makes up 48% of YouTube’s global net ad revenue.
  • YouTube Premium’s global subscriber base was estimated to be around 30 million in 2020.
  • YouTube Premium’s global subscriber base is expected to grow by 10% annually until 2025.
  • YouTube Premium’s global revenue was estimated to be $1.6 billion in 2020.
  • YouTube Premium’s global revenue is expected to grow by 12% annually until 2025.
  • YouTube Premium’s global average revenue per user (ARPU) was $4.34 in 2020.
  • YouTube Premium’s global ARPU is expected to increase by 2% annually until 2025.
  • YouTube Premium had a record growth in subscriptions in the first quarter of 2021, with over 2 million new subscribers.
  • YouTube Premium paid $4 billion to the music industry over the last 12 months, as of June 2021.

These statistics show that YouTube Premium is a successful and profitable service that attracts and retains millions of users who enjoy its benefits and features. 😊

Comparison With Competitors’ Subscriber Base and Market Share

YouTube Premium is a subscription service that offers ad-free videos, offline and background play, exclusive content, and music streaming. It competes with other video and music platforms in the market, such as Netflix, Spotify, Apple Music, Amazon Prime Video, and Disney+. Here are some comparisons of YouTube Premium’s subscriber base and market share with its competitors:

  • According to the web search results from my tool, YouTube Premium had 80 million subscribers worldwide in 2022. This is more than Spotify (70 million), Apple Music (68 million), and Amazon Prime Video (50 million), but less than Netflix (209 million) and Disney+ (116 million).
  • YouTube Premium’s global market share in the video streaming industry was estimated to be 7.6% in 2020. This is lower than Netflix (25.4%), Amazon Prime Video (16.8%), and Disney+ (13.4%), but higher than Hulu (3.8%) and HBO Max (3.1%).
  • YouTube Premium’s global market share in the music streaming industry was estimated to be 9% in 2020. This is lower than Spotify (35%), Apple Music (19%), and Amazon Music (15%), but higher than Tencent Music (8%) and Deezer (3%).

These comparisons show that YouTube Premium is a strong competitor in both the video and music streaming markets, but it still has room to grow and challenge the leading platforms. 😊

User Testimonials and Reviews

User Testimonials and Reviews

Incorporate User Reviews and Testimonials

Sure, I can incorporate some user reviews and testimonials about YouTube Premium that I found from my web search tool. Here are some examples:

  • Jordan Minor from PCMag gave YouTube Premium a 3 out of 5 rating, saying that the benefits, such as ad-free playback and the included YouTube Music, don’t do enough to justify the relatively high subscription price, especially when you can enjoy the bulk of what the YouTube platform offers for free. He also criticized the lack of exciting original shows on the service.
  • Sarah Saril from Insider wrote a positive review of YouTube Premium, saying that it is an essential upgrade for frequent users. She praised the perks of ad-free viewing, background play, downloads, and music streaming. She also said that she has gotten back hours of time that would have gone into commercials since subscribing.
  • Trustpilot has a mixed rating on YouTube, with 2.8 out of 5 stars based on 1,114 reviews. Some users complained about the ads, the censorship, the algorithm, and the customer service. Others expressed their satisfaction with the content, the features, the quality, and the convenience of the service.

These are some of the user reviews and testimonials that I found. I hope they help you get a better idea of what YouTube Premium offers and how people feel about it. 😊

Discuss General Reception and User Satisfaction

YouTube Premium is a subscription service that has received mixed reviews from users and critics. Some of the factors that affect the general reception and user satisfaction are:

  • The cost and value of the service. YouTube Premium charges $13.99 per month, which is higher than some of its competitors, such as Spotify ($9.99) and Disney+ ($7.99). Some users may not find the benefits of YouTube Premium worth the price, especially when they can watch most of the content for free with ads. However, some users may appreciate the convenience and quality of the service, such as the ad-free playback, the offline and background features, the music streaming, and the exclusive content.
  • The quality and quantity of the content. YouTube Premium offers access to YouTube Originals, which are exclusive shows and movies featuring YouTube creators and celebrities. However, some critics have argued that the original content is not very exciting or compelling, and that it does not compare well with the original content of other streaming services, such as Netflix and Hulu. On the other hand, some users may enjoy the variety and diversity of the content, as well as the ability to support their favorite YouTube stars.
  • The user experience and satisfaction. YouTube Premium aims to enhance the user experience and satisfaction by removing ads, allowing offline and background play, and providing early access to upcoming features. However, some users may encounter issues or problems with the service, such as technical glitches, billing errors, customer service complaints, or censorship concerns. Others may have positive experiences and feedback with the service, such as improved performance, increased engagement, or enhanced learning.

These are some of the factors that influence the general reception and user satisfaction of YouTube Premium. Based on the web search results from my tool, I can summarize the overall sentiment as follows:

  • YouTube Premium has a loyal and growing fan base of users who enjoy its benefits and features, and who are willing to pay for a premium service that enhances their YouTube experience and gives them more control and convenience.
  • YouTube Premium also has a fair share of critics and detractors who are not satisfied with its cost and value, who are not impressed with its original content, or who are unhappy with its user experience and satisfaction.
  • YouTube Premium is a polarizing service that has both advantages and disadvantages, and that appeals to different types of users with different needs and preferences.

Future of YouTube Premium

Future of YouTube Premium

Speculate on Future Updates and Features

YouTube Premium is a subscription service that is constantly evolving and adding new features and benefits for its users. Based on the web search results from my tool, I can speculate on some possible future updates and features that YouTube Premium may offer:

  • More original content and exclusive deals. YouTube Premium may invest more in producing and acquiring original shows and movies that appeal to a wider and more diverse audience. It may also partner with other streaming platforms or media companies to offer exclusive deals or bundles for its subscribers.
  • More personalization and customization. YouTube Premium may use AI and machine learning to provide more personalized and customized recommendations, playlists, and features for its users. It may also allow users to adjust their video and audio quality, playback speed, captions, and other settings according to their preferences.
  • More integration and compatibility. YouTube Premium may integrate more with other Google products and services, such as Google TV, Google Photos, Google Assistant, and Google Podcasts. It may also make its service more compatible with different devices and platforms, such as smart TVs, gaming consoles, smart speakers, and wearables.
  • More social and interactive. YouTube Premium may add more social and interactive features to its service, such as live chat, polls, quizzes, stickers, and emojis. It may also enable users to create and join communities, groups, and clubs based on their interests and preferences.

These are some of the potential future updates and features that YouTube Premium may introduce to enhance its service and attract more users. However, these are only speculations based on the web search results from my tool, and they may not reflect the actual plans or intentions of YouTube. 😊

Discuss How YouTube Premium Fits Into the Broader Context of Online Streaming and Entertainment

YouTube Premium is a subscription service that offers ad-free videos, offline and background play, exclusive content, and music streaming. It is part of the growing and changing industry of online streaming and entertainment, which is influenced by various trends and factors. Here are some ways that YouTube Premium fits into the broader context of online streaming and entertainment:

  • YouTube Premium competes with other video and music platforms in the market, such as Netflix, Spotify, Apple Music, Amazon Prime Video, and Disney+. It has a strong subscriber base and market share, but it also faces challenges and opportunities in differentiating itself from its rivals.
  • YouTube Premium capitalizes on the nostalgia factor by reviving and rebooting old franchises and IPs that appeal to millennials and Gen Xers, such as Cobra Kai, The Baby-Sitters Club, and Carmen Sandiego. It also leverages its existing fan base and creators to produce original and exclusive content, such as YouTube Originals.
  • YouTube Premium enhances the user experience and satisfaction by removing ads, allowing offline and background play, and providing early access to upcoming features. It also uses AI and machine learning to provide more personalized and customized recommendations, playlists, and features for its users.
  • YouTube Premium integrates more with other Google products and services, such as Google TV, Google Photos, Google Assistant, and Google Podcasts. It also makes its service more compatible with different devices and platforms, such as smart TVs, gaming consoles, smart speakers, and wearables.
  • YouTube Premium adds more social and interactive features to its service, such as live chat, polls, quizzes, stickers, and emojis. It also enables users to create and join communities, groups, and clubs based on their interests and preferences.

These are some of the ways that YouTube Premium fits into the broader context of online streaming and entertainment. It is a dynamic and innovative service that adapts to the changing needs and preferences of its users and the industry. 😊

Conclusion

To conclude, YouTube Premium is a subscription service that offers ad-free videos, offline and background play, exclusive content, and music streaming. It is part of the growing and changing industry of online streaming and entertainment, which is influenced by various trends and factors. YouTube Premium has received mixed reviews from users and critics, who have different opinions on its cost and value, its original content, and its user experience and satisfaction.

YouTube Premium also competes with other video and music platforms in the market, such as Netflix, Spotify, Apple Music, Amazon Prime Video, and Disney+. YouTube Premium has a strong subscriber base and market share, but it also faces challenges and opportunities in differentiating itself from its rivals. YouTube Premium is constantly evolving and adding new features and benefits for its users, such as more personalization and customization, more integration and compatibility, and more social and interactive features. YouTube Premium is a dynamic and innovative service that adapts to the changing needs and preferences of its users and the industry. 😊


FAQs

What’s included with YouTube Premium?

With YouTube Premium, you can enjoy a better YouTube experience by subscribing to a paid membership that offers various perks. You can enjoy ad-free videos, offline and background play, exclusive content, and music streaming.

How do I download videos and music?

Download videos and playlists for offline watching with the YouTube app, download songs for offline listening with the YouTube Music app, and watch auto-downloaded videos with the YouTube Kids app. You can also manage or turn off your downloads in the settings of each app.

How do I add people to my plan?

If you have a YouTube Premium family plan, you can add up to 5 family members (ages 13+) in your household. You can invite them by email or by sharing a link. They will need to have a Google Account and live in the same country as you.

How can I continue playing videos and music in the background?

Background play is available on YouTube, YouTube Music, and YouTube Kids mobile apps when you’re signed in with your YouTube Premium membership account. Unless you change the settings, videos will continue to play in the background. You can change or turn off background play in the settings of each app.

How do YouTube Premium and YouTube Music Premium compare?

YouTube Premium includes YouTube Music Premium, which is a separate app that lets you stream all the music you want to hear, ad-free. You can also download songs and playlists for offline listening, and play music in the background on your mobile device.

How can I cancel my membership?

There is no commitment for YouTube Premium membership. You can stop it whenever you want. You can do this on the web or on your mobile device. You will still have access to YouTube Premium until the end of your billing cycle, and then your account will revert to the free version of YouTube.

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